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Parking currently full
Scandinavia's Premier Car & Lifestyle Event
Dear Guests,
Please note that parking at the event venue is currently full. We recommend using the parking areas at Prästliden or Båstad Center instead.
Shuttle buses are running regularly between Norrviken (the event venue), Båstad Station, and Prästliden for your convenience.
Thank you for your understanding, and we look forward to welcoming you!
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The world’s most groundbreaking Concours. Each summer, The Aurora sets the stage for some of the world's most exclusive vehicles in a celebration of iconic cars, yachts and lifestyle. Join the ultimate garden party filled with engines, elegance and excitement. Sign up now to be the first to hear about event updates and ticket releases.
Scandinavia's Premier Car & Lifestyle Event
WHAT'S NEW
HAPPENING AT THE AURORA
THE CONCOURS
In The Aurora Concours, the finest cars in the world compete for the sought-after Best of Show title. The inaugural edition featured rare vehicles from across Europe, the UK, and the U.S., many of which had never been displayed in Scandinavia before.
HAPPENING AT THE AURORA
THE LIFESTYLE
The Aurora Lifestyle exhibitions mix fashion, watches, tech, sports gear, and beauty products. It’s a fun showcase of life’s finer things, with something for everyone to enjoy. And of course, don't miss Vogue Scandinavia Lounge for exclusive displays.
HAPPENING AT THE AURORA
THE YACHT SHOW
Sip a glass of champagne on the patio as you admire world-class craftsmanship, maritime elegance and discover the world of Super Yacht Chartering. Admission is free of charge and the event is open to the public.
COMING TO THE AURORA
2025 Concours Lineup Revealed
CONCOURS CARS 2025
The 2025 Concours car lineup has officially arrived at The Aurora.
From rare vintage icons to the latest Hypercar masterpieces, this year’s collection offers something for every enthusiast.
Whether you're drawn to timeless design or cutting-edge performance, explore the vehicles that define excellence—and discover your personal favorite on display during The Aurora.
Look closely—this year’s winner is already on display. Which one do you think will win it all?
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HAPPENING AT THE AURORA
Every era, every style, one show.
The Aurora Concours brings together iconic cars that have defined eras of style, innovation, and performance.
CLASSIC CONCOURS
Experience the full spectrum of automotive excellence.
The Aurora Showfield offers a diverse display of cars, from vintage classics to modern marvels. A vast array of vehicles, each showcasing unique craftsmanship and style.
Showfield exhibition
Leading ideas, dynamic conversations—Aurora Talks drives progress.
Each day of the event, the brightest minds and leaders come together to share insights, experiences, and discuss the latest in luxury and performance.
THE AURORA TALKS
The most powerful exhibition in Scandinavia.
The Aurora Hypercar Exhibition offers an exclusive look at rare, high-performance machines you won't find anywhere else in Scandinavia. Get up close with the world's most coveted hypercars.
Hypercar EXHIBITION
Driven by quality. Fueled by style.
The Aurora Lifestyle exhibitions mix fashion, watches, tech, sports gear, and beauty products. It’s a fun showcase of life’s finer things, with something for everyone to enjoy.
THE lifestyle
The Aurora Concours turned a Swedish dream mansion into hypercar heaven.
JP RATHGEN
ceo, classic driver
Famous cars worth billions as The Aurora premieres
ANETTE NICKLASSON
HELSINGBORGS DAGBLAD
the ultimate destination for every enthusiast
ADAM PEKALA
PETROLFANS
stefan lill-lövis johanssonS ART CAR
WIN THE FIAT 500 ART CAR!
Win the Fiat 500 Stefan Johansson Edition! In celebration of The Aurora 2025, one lucky guest will drive away with a truly one-of-a-kind prize: wrapped in motorsport-inspired artwork by Ferrari F1 legend Stefan “Lill-Lövis” Johansson. For more information on how to enter the draw, visit @theauroraconcours on Instagram. The winner will be announced live on Sunday.
CLASSIC DRIVER
The stars and supercars aligned at Sweden’s coolest concours event...
DESIGNBOOM
While the main Concours takes place here at Norrviken, the Aurora 2025...
In the press
VOGUE SCANDINAVIA
At the heart of it all was the Vogue Scandinavia Lounge, a vibrant hub...
IN THE PRESS
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