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Scandinavia's Premier Car & Lifestyle Event, presented by BMW & JP Morgan Private Bank

26-28 JUNE 2026

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Parking currently full

Scandinavia's Premier Car & Lifestyle Event

Dear Guests,

Please note that parking at the event venue is currently full. We recommend using the parking areas at Prästliden or Båstad Center instead.

Shuttle buses are running regularly between Norrviken (the event venue), Båstad Station, and Prästliden for your convenience.

Thank you for your understanding, and we look forward to welcoming you!

WHAT'S NEW

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The Hall of Fame - All the winners of the Concours.

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Concours applications are now open!

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Stay tuned for the ticket release 2026.

presented by

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Scandinavia's Premier Car & Lifestyle Event

The world’s most groundbreaking Concours. Each summer, The Aurora sets the stage for some of the world's most exclusive vehicles in a celebration of iconic cars, yachts and lifestyle. Join the ultimate garden party filled with engines, elegance and excitement. Sign up now to be the first to hear about event updates and ticket releases.

Scandinavia's Premier Car & Lifestyle Event

WHAT'S NEW

HAPPENING AT THE AURORA

THE CONCOURS

In The Aurora Concours, the finest cars in the world compete for the sought-after Best of Show title. The inaugural edition featured rare vehicles from across Europe, the UK, and the U.S., many of which had never been displayed in Scandinavia before.

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HAPPENING AT THE AURORA

THE LIFESTYLE

The Aurora Lifestyle exhibitions mix fashion, watches, tech, sports gear, and beauty products. It’s a fun showcase of life’s finer things, with something for everyone to enjoy. And of course, don't miss Vogue Scandinavia Lounge for exclusive displays.

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HAPPENING AT THE AURORA

THE YACHT SHOW

Sip a glass of champagne on the patio as you admire world-class craftsmanship, maritime elegance and discover the world of Super Yacht Chartering. Admission is free of charge and the event is open to the public.

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COMING TO THE AURORA 

2025 Concours Lineup Revealed

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CONCOURS CARS 2025

The 2025 Concours car lineup has officially arrived at The Aurora.
From rare vintage icons to the latest Hypercar masterpieces, this year’s collection offers something for every enthusiast.

Whether you're drawn to timeless design or cutting-edge performance, explore the vehicles that define excellence—and discover your personal favorite on display during The Aurora.
 
Look closely—this year’s winner is already on display. Which one do you think will win it all?

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THE HYPERCAR EXPERIENCE

1/4 mile race at the Koenigsegg HQ test track

Three days of hotel, lunch, dinner & cocktails

Access to VIP area and VIP lounge

Exclusive visit to Koenigsegg Atelier HQ

HAPPENING AT THE AURORA

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Every era, every style, one show.

The Aurora Concours brings together iconic cars that have defined eras of style, innovation, and performance.

CLASSIC CONCOURS

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Experience the full spectrum of automotive excellence.

The Aurora Showfield offers a diverse display of cars, from vintage classics to modern marvels. A vast array of vehicles, each showcasing unique craftsmanship and style.

Showfield exhibition

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Leading ideas, dynamic conversations—Aurora Talks drives progress.

Each day of the event, the brightest minds and leaders come together to share insights, experiences, and discuss the latest in luxury and performance.

THE AURORA TALKS

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The most powerful exhibition in Scandinavia.

The Aurora Hypercar Exhibition offers an exclusive look at rare, high-performance machines you won't find anywhere else in Scandinavia. Get up close with the world's most coveted hypercars.

Hypercar EXHIBITION

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Driven by quality. Fueled by style.
 

The Aurora Lifestyle exhibitions mix fashion, watches, tech, sports gear, and beauty products. It’s a fun showcase of life’s finer things, with something for everyone to enjoy.

THE lifestyle

The Aurora Concours turned a Swedish dream mansion into hypercar heaven.

JP RATHGEN

ceo, classic driver

Famous cars worth billions as The Aurora premieres

ANETTE NICKLASSON

HELSINGBORGS DAGBLAD

the ultimate destination for every enthusiast

ADAM PEKALA

PETROLFANS

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WIN THE FIAT 500 ART CAR!

Win the Fiat 500 Stefan Johansson Edition! In celebration of The Aurora 2025, one lucky guest will drive away with a truly one-of-a-kind prize: wrapped in motorsport-inspired artwork by Ferrari F1 legend Stefan “Lill-Lövis” Johansson. For more information on how to enter the draw, visit @theauroraconcours on Instagram. The winner will be announced live on Sunday. 

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CLASSIC DRIVER

The stars and supercars aligned at Sweden’s coolest concours event...

DESIGNBOOM

While the main Concours takes place here at Norrviken, the Aurora 2025...

In the press

VOGUE SCANDINAVIA

At the heart of it all was the Vogue Scandinavia Lounge, a vibrant hub...

IN THE PRESS

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